Field Marketing Manager – Strategic Campaigns & Market Expansion (m/w/d)
From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by our products.
We have a fantastic opportunity for a Field Marketing Manager to join our Experience Cloud (DX) business based in Munich.
The Marketing Manager is accountable for planning and execution of relevant marketing programs that drive demonstrable business impact and pipeline. A strong digital marketing background with a focus on measurement and accountability, as well as close collaboration with relevant sales & marketing management teams internally are key success factors.
What You'll Do
● Develop and execute successful marketing campaigns, and events in conjunction with the EMEA Campaign & Demand Generation Team and the regional sales leads in alignment with regional business goals
● Build and execute an integrated marketing plan for channel partner to expand market share and pursue growth targets
● Own marketing to opportunity funnel, measure program success for ongoing improvements & business impact
● Report and communicate your marketing activity progress and outputs
● Own the budget for your customer segment to execute the campaigns against the plan
● Ensure alignment with the overall region business strategy and plans
● Ensure the marketing plan is delivering the expected pipeline results and be agile to adjust fast and upscale the activities when appropriate
What Is Needed For Success
We need someone wanting to make a difference, and be part of a change in our go-to-market approach. The successful candidate will be very proficient at working with both sales and marketing teams, feel comfortable in a matrixed team structure and able to orchestrate resources, both within and outside the team to get things done. Core skills include:
● Understanding of the trends and issues faced by our key audiences of Marketing and IT in the digital age
● Knowledge of enterprise customers and competitive marketing programs, which is used to develop effective marketing programs and messages
● Experience in creating targeted programs and tailored marketing campaigns
● Able to deal with ambiguity and work at high pace
● Understand customer, campaign & pipeline analysis and dashboards
● Strong ability to understand data insights and take respective actions
● Ability to influence peers through collaborative working – both, in region and across EMEA
● Works well with agencies and partners to deliver outstanding and creative marketing execution
Education & Relevant Experience
● 3+ years of experience working in B2B enterprise marketing, ideally in a marketing technology vendor
● BA/BSc Degree
● Proven field marketing experience of delivering pipeline and revenue
● ABM Marketing experience is a plus
● German native speaker / English proficient
● Excellent MS Office and especially Excel & PowerPoint skills
At this job, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
About Infotree Global Solutions
At Infotree, meeting your career needs is a top priority. Client satisfaction is largely dependent on the resources we can provide, and we take pride in our delivery. We have a supportive team in place to give quality people a chance to grow and challenge themselves in their roles which has resulted in that we have placed many employees in positions that have grown into lifelong careers.
We have a team of dedicated recruiters and consultant care representatives that are committed to your success and well-being. Check out our open roles to get started.
Infotree Poland Sp. z o.o. is part of Infotree Global Solutions. Agency number: 15970.
Field Marketing Manager – Strategic Campaigns & Market Expansion (m/w/d)
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